01 Mrz +++ Transformation Engineering meets regional Agricultural History 🚜 +++
Consumers are increasingly buying regional products, hence local economy is gaining a lot of importance in the context of the globalization 🌎 megatrend. That’s why we also like to work with local companies, as we did recently. Mike Urban (Head of R&D) and Christoph Wargitsch (CEO) had a productive and insightful photo shooting 📸 at the “German Hop Museum” in Wolnzach.
The museum’s director, Dr. Christoph Prinzl, has collected and realized many ideas to show how the cultivation, processing and marketing of hops has transformed over the centuries in the course of industrialization – although there is still a lot of manual work involved!
It was a rewarding and fun experience for us to provide such a thoughtful and unique regional institution with image material for their new website with our Communication Design Chapter 🎨!